Life’s modern rhythm—packed schedules, endless meetings, constant notifications—can wear down even the most resilient spirit. Sometimes, the best remedy is to simply pause, step away, and let your soul breathe in a new place.
Hoi An is just that kind of place. Nestled along Vietnam’s central coast, this charming ancient town feels like a painting come to life—lantern-lit streets, golden-hued shop houses, and a gentle river reflecting the past and present. It’s a destination that doesn’t just welcome you; it invites you to slow down and truly be.
To call Hoi An a blend of timeless beauty and rich history is no exaggeration. This UNESCO World Heritage site has earned the admiration of both locals and travelers from all corners of the world.
If it’s your first time here, the sheer variety of experiences might feel overwhelming—but fear not. I’ve gathered the five most important things to do in Hoi An so you can savor its essence, whether you’re here for a short visit or planning to linger longer.
1. Embark on a Street Food Tour
Vietnamese cuisine has captured hearts around the globe, and in Hoi An, you can taste it at its source. Let a local guide lead you through bustling alleys and hidden corners, introducing you to sizzling snacks, fragrant bowls of noodles, and the stories behind each bite. You’ll return home not just with a full belly, but with inspiration to recreate these dishes and impress friends and family.
> If you visit Hue — the city near Hoi An — be sure to check out the Hue Street Food Tour.
2. Relax on Hoi An’s Beaches
Just a short ride from the old town lie some of the most beautiful beaches in Vietnam. Golden sands, gentle waves, and cool breezes invite you to slow down and soak in the moment. Perfect for families, these beaches are a playground for kids and a peaceful retreat for adults—ideal for lazy afternoons or a refreshing dip in the sea.
3. Capture the Town with a Self-Photo Tour
Hoi An’s scenery begs to be photographed—from the pastel-hued shophouses to the lush countryside. Arrange a ride with a local guide who knows the most photogenic spots, and let your camera tell the story of your journey. This is more than sightseeing; it’s creating a personal travel album filled with the town’s soul.
4. Step Inside the Old Houses
Set aside half a day to wander through Hoi An’s historic homes. Each weathered beam and carved doorway carries whispers of centuries past, offering a window into Vietnam’s cultural heritage. It’s like stepping back in time, with each house revealing a different chapter of the town’s history.
5. Shop for Treasures
Hoi An is a shopper’s delight, where tailors, silk shops, and artisan stalls brim with high-quality goods at surprisingly affordable prices. From bespoke clothing to handmade lanterns, you’ll find treasures worth taking home—mementos that carry the warmth of this charming town.
These five experiences will help you uncover Hoi An’s heart—its flavors, its history, its beauty. Let the town welcome you with open arms, and you’ll carry a piece of it with you long after your trip ends.
